September 8, 2023
USC Leonard Davis School of Gerontology Auditorium
This one-day gathering of practitioners, researchers, entrepreneurs, and industry leaders will offer discussion, knowledge-sharing, and networking regarding business opportunities in products, services and systems for the emerging market of older adults.
A Collaboration Between
The Future of Aging
$96 trillion
The 50-plus population accounted for half of global consumer spending ($35 trillion) in 2020, and by 2050 this figure will reach nearly 60% ($96 trillion).
Source: AARP
50.9%
of small businesses are owned by people age 55+, a group that makes up 21% of the U.S. population.
Source: Score
53%
of working adults believe that consumers 50 and over are being ignored by marketers, according to a survey of 931 older adults conducted by marketing specialists at Age of Majority.
Source: Age of Majority
Featured Speakers
Pinchas Cohen
Dean, USC Leonard Davis School of Gerontology
Abby Fifer Mandell
Senior Lecturer in Entrepreneurship, USC Marshall School of Business
Chris Farrell
Senior Economics Contributer, American Public Media
